Reputation control or simply online reputation management is the exercise of tracking the trustworthiness of an individual or product, addressing contents which are damaging to it, and using reviews from customers to get reviews or early warning signals to reputation problems. Most of reputation control is focused on pushing down adverse look for outcomes. Popularity control may attempt to bridge the gap between how a company perceives itself and how others view it.

Online Reputation ManagementPopularity control is the exercise of understanding or influencing an individual or organization's reputation. It was originally coined as an advertising phrase, but advancement in computing, the world wide web and social networking made it primarily an issue of look for outcomes. Although it is often associated with moral gray areas, such as astroturfing review websites, trying to censor adverse problems or using gamey SEO tactics to impact outcomes, there are also moral forms of reputation control, such as responding to client problems, asking websites to take down incorrect information and using online reviews to impact service.

Online reputation control is the exercise of tracking the Online trustworthiness of a person, product or company, with the goal of emphasizing positive coverage rather than adverse reviews or reviews. Prior to a July 2007 story in the Washington Post the phrase online reputation control was unknown. Popularity control of individuals may be referred as an online identity control (OIM), online image control, online individual branding or individual reputation control (PRM)

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